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ISOs offer all the products that processors have because these organizations can resell for multiple processors and may contract with other providers for support. Some studies have shown that ISOs are the more commonly chosen providers, handling roughly 80% of all merchant accounts, with fewer than 200 of the 700 to several thousand organizations providing legitimate operations. This cause for concern was reported because a lot companies filed complaints against ISOs that advertised low rates but charged excessive fees for processing and equipment once the contracts had been signed.
In the end, processors are usually the safer bet for startup businesses that are still getting a feel of the industry. Businesses with a little more experience can venture into researching for the best ISO in the market to meet all the needs of the business, the fees, rates and conditions of all the major companies, the specializations that the company provides and the new trends in the payment processing industry. This can take a lot of time and effort on the part of the business but ultimately could be a better choice in the long run.